The Awards Procedure

The World Luxury Hotel Awards are voted for by the public and are awarded to luxury properties across numerous different categories, presented on a global, continent, regional and country basis, with one property receiving the accolade of “Global Hotel of the Year”.

  • Nominations

    Luxury hotels can self-nominate, be nominated by guests, travel agents or tour operators for consideration in the World Luxury Hotel Awards, which is made possible by the nomination facility on our website. Feedback from guests about their experience at a property allows us to evaluate the respective hotels to qualify them for participation. The successfully qualifying hotels are then formally invited (or accepted) to participate and register in the awards initiative. Official nominees will automatically be invited to register in the following year’s award season at a preferential rate.


  • Winning Levels

    Participants compete on a country, regional, continent and global basis. Only properties competing in the same categories compete against each other.


    Continents are as follows:

    North America, South America, Europe, Indian Ocean, Middle East, Africa, Asia, Australia & Oceania


    Regions are as follows:

    North and Central America, Caribbean, Latin America, West & Central Africa, East Africa, Southern Africa, Middle East & North Africa (MENA), Western Europe, Eastern Europe, Northern Europe, Southern Europe, Indian Ocean Islands, Central Asia, East Asia, South East Asia, South West Asia, Southern Asia, Australasia and The South Pacific/Oceania.

  • Registration

    Simply register online and our trained consultants will guide you from there:

    Alternatively, you may also download the registration form available on the registration page and email it to us at:

  • Voting

    Anyone can vote online during the designated voting season, attracting over 300 000 votes annually. 

    • A Voting Kit will be supplied to participating hotels prior to the voting season. This will include the branded voting button, headers, voting support messages and suggested marketing strategies and promotional campaigns to implement.
    • Votes are cast online in the voting season, the dates for voting will be announced to all participants when the date and venue for the Gala Ceremony is confirmed.
    • Enter your email address and select the hotel and category you wish to vote in. Only one vote may be cast per email address, per hotel. You will be able to vote for multiple hotels per email address.
    • Interim voting results will be released shortly after voting has closed, however the official winners will be announced and revealed at the Gala Awards Ceremony a few months later.
    • The venue and date for the event  will be announced to all participants when the information has been confirmed.

  • Judging Criteria

    The judging criteria is based on service delivery, luxury and presentation. The size of a property is not taken into consideration to determine eligibility.

  • Winners and the Gala Awards Ceremony

    Winners are determined at the end of the voting season, and interim results are then released to the respective hotels. Participants will be invited to attend the Gala Awards Ceremony, where the official winners are announced, also revealing the category and region of the award achieved.  This event is the year’s highlight, with many new business opportunities forged from the meeting of hospitality affiliates from around the world.


  • World Luxury Hotel Awards Marketing Material

    A ‘Nominee Marketing Kit’ will be provided to participants upon registration. A ‘Voting Kit’ will be sent at least 6 weeks prior to the voting season, thereafter the relevant ‘Winner Logo’s’ are sent after the official results have been released.

  • The Ultimate Hotel Guide

    The Ultimate Hotel Guide is an annually published digital high-quality book, profiling and show casing all participating hotels. Travel agents, tour operators, and hotel guests use these as a guideline to research, discover and book luxury accommodation. Each participant shares in the advantage to feature prominently in this guide.

  • Cost?

    The once-off annual registration fee is £950 per hotel and a 3-night complimentary voucher. The fee includes extensive global marketing and exposure throughout the year. The 3-night room voucher is used for a site inspection. The site inspection is not compulsory.

  • Why enter our awards?

    Participation alone delivers brand growth. As an official participant, each hotel receives a digital marketing service and promotional campaign toolkit to ensure maximum exposure on all marketing platforms. Winning a World Luxury Hotel Award will not only inspire the confidence of guests and retain a loyal clientele in this highly competitive market, but it will also stimulate continuous growth and development of your hotel.

  • Marketing Services Included

    Online Profile Listing

    Each participant receives a dedicated online profile that showcases the hotel’s unique selling points. Over 100 000 international travelers visit the World Luxury Hotel Awards website each month in order to discover and book luxury destinations.


    The profile features:


    – Hotel Description and Images
    – Hotel Logo
    – Hotel Contact Details
    – Location pin on Google Maps
    – Hotel Rates Sheet (can be added)
    – Hotel Booking Link (can be added)
    – A YouTube Video (can be added)
    – A PDF Press Release or Promotion (can be added)
    – Hotel Features & Facilities are listed
    – Links to the hotel’s Website and Social Media channels
    – Live news feed of the hotel’s Social Media channels (where permitted)
    – Latest news and promotions via the Social Media windows
    – The profile can be edited and updated by the client


    World Luxury Hotel Awards provides a free website platform where travelers can access and book directly with the hotel of their choice.


    Ultimate Hotel Guide

    Full Colour Feature in the Ultimate Hotel Guide. Each participant shares in this advantage to feature prominently in the hotel guide.


    Marketing Tool Kit & Voting Tool Kit

    We provide the official nominee and winner logos to be used on all hotel marketing material. The hotel participant has the right to use their respective authorized logos at their discretion for years to come. Voting tools include a voting button, e-mailer, social media artwork as well as instructions in order to launch a successful marketing and voting campaign. Each participant also receives a personalized voting page during the online voting phase.


    Dedicated Hotel Liaison

    Each hotel participant receives an allocated professional awards consultant who manages the hotel’s registration, sets up and administrates the hotel’s digital online profile, communicates all important information, provides the marketing tool kit and general support to ensure a successful journey.

  • Terms and Conditions

      1. Complete the online registration form and submit.
      2. Please send five high-resolution landscape images (no smaller than 1MB each) of the exterior view, features and inside of the property (JPEG format) via email to your consultant, as well as a short description best describing the facilities and general information regarding the property. Descriptions should not exceed a max of 130 words.
      3. Settle the registration fee within seven working days from entry date and submit the proof of settled invoice.
      4. The once-off annual registration fee is £950 per hotel and a 3-night complimentary voucher.  The fee includes extensive global marketing and exposure throughout the year.
      5. All World Luxury Hotel Awards properties are requested to supply us with a complimentary voucher for a stay for three nights for two people on a bed and breakfast basis in a luxury room or suite. This is for the purpose of a site inspection from The World Luxury Awards or future media partners for marketing benefits. The voucher should be valid for 24 months from the date of registration. The site inspection is not compulsory.
      6. The update of official WLHA marketing logo by the participating hotel on marketing material is compulsory. This will assist in generating votes during the annual voting process. It is compulsory to utilise marketing logos given to confirm that the property is an official participant. Once results are announced winner/finalist logos should also be implemented from the side of the hotel.
      7. Images and information that you send us will be used by us for any purpose, it will not be subject to confidential treatment and may be disclosed by us without further consent from participants.
      8. The World Luxury Hotel Awards retain the right to disqualify entries.
      9. Should there be any information changes on the side of the participating property, this should be emailed to your designated consultant to update the company profile. Should any information changes (e.g. Contacts, name changes, category changes, descriptions, images, etc.) not be communicated with the World Luxury Hotel Awards, we will not be held responsible for outdated information on profiles.
      10. Authorised company representatives who submit entries will be our primary point of contact unless we are otherwise notified.
      11. When a property re-registers from one year to another, existing images and descriptions of the property will be used unless we receive the updated version within seven days from entry date.
      12. Registrations can be paid via Bank Transfer or Credit Card. Please note that when paying via Credit Card, you will not be responsible for settling additional bank costs as the amount payable will be directly converted from GBP to ZAR (South African Rands) via the currency converting website to process the payment.
      13. Registration invoices are to be settled within the given timeframe. The full registration fee should reach the World Luxury Hotel Awards account; thus, all relevant bank costs should be added, and provision should be made for any charges that may occur due to transferring of funds.
      14. Proof of payment is required and should be emailed to
      15. All voting results are kept confidential and will not be shared with any participants.



    Although we work very hard to provide you with the most current and accurate information on our website, we can’t and don’t warrant that everything you see on this site is up-to-date, error-free or complete.


    Cancellation Policy

    ● 0% Refund.
    ● Registration fees are not refundable.
    ● No cancellations will be accepted once entries have been successfully submitted.
    ● The company will be held liable for payment of the once-off administration fee as well as any legal costs resulting from failure to pay.
    ● By submitting the administration form, the company agrees to participate officially in the World Luxury Hotel Awards for one year.